Users will soon have a fresh option that allows them to lessen the volume of AI-created content appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a global rollout. This advancement comes amid a surge in AI content, driven by new content generation software.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on a competing service only show AI-generated videos. A considerable share of this content is considered “AI slop”, a term for substandard, mass-produced content that is often illogical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, ranging from digital art to science explainers, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its network tagged as artificially created. In total, in excess of 100 m media items are uploaded to the app daily, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Members will be in a position to limit or boost the level of AI-generated videos they see by using the topic control feature in the application and picking the AI content topic. Additional categories that can already be adjusted under the tool cover current affairs, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s policies require creators to tag “realistic” artificially created content, and it bans malicious fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the app will from now on attach an “AI-made” label to content created with its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This action is aimed to help prevent users from trying to evade the labeling process.
Responsible AI Funding
The company is additionally introducing a $2m awareness program for professionals and groups to produce educational content about ethical AI use. This project will support charitable organizations focused on training coding and technology.
Moderation Strategy
TikTok has supported its content review process, during discussion over plans to lay off numerous safety staff in Britain. It is set to cut a significant number of roles in its content moderation team in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content prior to it is viewed by people. The company reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
